Established in 2018, IM Branding is
international company headquartered in the UK. It is a
multidisciplinary marketing agency, that strives to promote and market the clients and their
businesses, by providing them a platform, thereby helping them in achieving their goals and
turning into renowned brands. IM stands for ‘Indian Made’ and the company’s vision is to
transparency to the marketing world. IM Branding renders services such as Marketing,
Productions, and Advertising through a number of products like IM Ads, IM News, IM Booking,
The company believes in ‘work from home’ and ‘technological solutions’ to be the future of
industry and has employees around the globe working for them.
When the idea for IM Connect came up first, the company was determined to make optimum use of technology and they joined hands with Hackerkernel to create an app that would not only help models and agencies collaborate with each other but also provide them a social stage to come forth to develop and redevelop their brand. We decided to develop an application, where creating a profile, submitting portfolios, selecting candidates for work, etc must be a hassle-free task and we wanted to create an IM profile as an interactive social network that can act as a digital influencer system. The app also had to include many other features like IM Coins, IM store, etc to help the clients become a brand themselves.
A good User interface for a social networking app is a prerequisite for its acceptance by its users:
The app is created by our Full Stack developers , through application development frameworks of Ionic, Angular, and AWS (Amazon Web Services) cloud computing platforms. Image and video bitrate compression was accomplished through the Linux operating system for lossless compression. Other software used for the development of IM Connect is Laravel, PHP, and MySQL.To make IM Connect a versatile app, the following features were developed: IM Connect as a marketing agency
IM Connect as a Social network
IM Connect as a platform to promote your brand
The work began by designing a template and user interface fit for IM Connect. The front-end
the app was developed, for a few weeks our team was occupied with developing IM Coins, later
Store and IM Pay were created. Separate features were combined and linked with each other,
a single app, each and every aspect was put to testing. From user profiles to availing
subscriptions everything was checked. After the work of days somewhere around 150 in number,
Profile was completed and ready for release.
Our work with IM Connect made us appreciate their aim to compete with multinational companies like YouTube, Facebook, etc in creating an Indian Made Social Media App that encourages the users not to promote IM Branding but their own brand by using IM Connect as a stepping stone and agent, in commitment to their tagline “Be a Brand Yourself Before Branding Anyone”.
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