Fast2SMS is one of our faithful clients since 2018. It was an established firm in the industry of Bulk SMS service providers when it joined hands with us. The platform assists in sending marketing, promotional, multimedia messages, and SMS alerts to a large number of people in an instant. A hindrance in the path of the company’s success was its legacy website and the technical issues it faced in the absence of an app and the latest technology. Our client required the SMS provider to be smart and AI-powered to fulfill the needs of its growing users that included customers like BigBazaar; MPOnline; IIT Bombay. Fast2SMS collaborated with us to achieve its aim to make the SMS industry simple and cost-effective. To meet our client’s expectations, we undertook the task of creating an application with AI capabilities, that could manage the bulk of SMS and ever-increasing user base and also the task of providing a fresh look for the website to complement its modern features.
Fast2SMS required a user-friendly interface that the earlier website was lacking since it had a wide range of customers to services that may not be equipped with complex technical procedures:
Bulk SMS Industry is a growing business, Fast2SMS had to stand out from the rest, among various service providers. To hold a distinct place in the industry, Fast2SMS required a mobile app and AI capabilities to fasten operations:
Our work began with planning and designing the outlook and layout of the website. It took a month to realize accurate ideas into being. In the next few weeks wireframe, for the website was created and we worked on the UI/UX design which was a crucial need that was identified from the beginning. The front end and back end for the website and its AI system took the most part of the project duration. After the data from the old website was migrated, the new app and AI system were still put too many tests and verified of any loopholes. In the span of 8 months, Fast2SMS was ready to relaunch its services and serve its customers with modern and next-generation features our client’s needs made us go beyond our hitherto creations. Despite various obstacles, we learned to develop an AI system that works on the retry algorithm and applies the results of previous deliveries every time thus improving itself to ensure minimal delay. The collaboration with Fast2SMS gave us a thorough insight into the SMS industry and of the process of sending SMS by interacting with telecommunication service providers. Fast2SMS’ commitment to a transparent workspace made us aware of the faults in the industry such as fake delivery reports and we assisted them in checking the same through real-time delivery reports that cannot mislead the users. Over-all it was a great and learning experience.
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