eREALTO is a real estate advisory company based in Mohali/Chandigarh. The firm began its property investment consultancy services in 1988, and has continued to work in respect to its long-standing principle “We shall not sell what we will not buy”. When eREALTO approached HackerKernel, it was already equipped with technological means to conduct its business online, yet they were in need of a software that could integrate and automate their sales, marketing, and customer support. eREALTO works with a team of trained and qualified professionals and to combine data for each agent and direct sales on the basis of compiled data is a difficult procedure. To provide a digital solution to suit our client’s requirements, we came up with the project of a CRM (Customer Relationship Management) system for eREALTO. Our goal was to develop an app through which customer information can be organized and used for dealing with the same and new customers in the future. To fulfill the purpose of a CRM, the app should be able to promote our client’s operational means by providing data to analyze market trends about different sites and properties and our client should be able to guide and oversee the services of their real estate agents through an effective network.
The priorities for UI/UX design of enterprise applications are somewhat different from that of consumer applications:
The frontend of the application is created through
and the backend of the software is
developed with the help of PHP and Laravel
To serve the strategic and analytical needs of our client CRM application development had to fill all communication gaps between customers and agents as well and provide them with an organized workspace to remain task-oriented:
We began the work by selecting a UI design that fits well with the aim of our project. We next developed the front end of the application and later the backend. The total number of days that we gave to the completion of this project was 45 in all. We asked our client to introduce the real estate CRM software to some of its agents for constructive feedback. After minor add-ons and changes, we were able to complete an efficient system that requires minimal skills from the user's end. We also got to know how a CRM apart from being a customer data platform can be used to automate and quicken lengthy procedures thereby reducing the work of employees. Our client’s belief in earning customers rather than deals encouraged us to think how effectively a CRM can not only serve as an automated database but an analyzer that could help the agents, invest an adequate amount of time on each customer.
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